StemCell Therapy

Publish dateAugust 25, 2020

The following is an excerpt What Retirees Want: A Holistic View of Life's Third Age, a book representing the culmination of a long collaboration between authors Ken Dychtwald and Robert Morison, who have conducted award-winning research, based on national and international surveys, into the evolution of retirement in the 21st century. Ken will join the September 22 Jack Myers Leadership Conversation Why Boomers are Booming as Media's Next Big Ad Spending Surge, along with Keith Reinhard, Peter Hubbell and Susan Feldman. Register here. In this book, Ken and Robert provide readers with unparalleled insights into the minds and hearts of the retired (and nearly retired) population. In past decades, marketers and entrepreneurs have focused on younger generations, mostly ignoring retirees. Retirement was often viewed as a time of gradual decline and financial contraction. But thanks to increased lifespans and better health care, today's retireesparticularly Baby Boomersare experiencing a distinct and rewarding phase of life, ready to explore new activities, new meanings, and new opportunities. Given that this demographic also controls the largest concentration of personal wealth, businesses are missing out if they continue to ignore this large and growing market.

Read the original post:
The Longevity Bonus: The Upside of Aging - MediaVillage

This entry was posted on August 26, 2020 at 3:49 pm and is filed under Longevity. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed. |