The Brief: Create a 30sec TVC that will convince young adults to store their stem cells at The Medical City's Stem Cell Bank for future use. The Entry: Storing your stem cells all boils down to having an almost cure-all for diseases, hence prolonging life. If we store our stem cells while we're still healthy and young, Death will only have a lot of time to kill.
Read more here:
Death by Skimboard - Kidlat Young Creatives 2010 - Team Y
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