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Outsiders Are In: The Cleveland Clinic Innovation Summit Evolves – HealthLeaders Media

October 22nd, 2019 7:41 pm

It's been 17 years since Cleveland Clinic hosted its first Medical Innovation Summit. As the 2019 version of conference officially launches Monday morning, its organizers say this year's gathering reflects the changing landscape of healthcare innovationnot only in terms of topics, such as sessions exploring AI, augmented reality, and virtual realitybut also in terms of who's standing at the dais and who's attending.

Through Wednesday, entrepreneurs from startup companies, investors, and payers will join the venerated researchers and practitioners who once were the primary focus of the Summit. Also present: key players from companies outside the traditional healthcare sector, including Amazon Web Services, CVS, Google, and Microsoft.

"While the technology is interesting, the bigger story is the die is not cast in terms of who will disrupt healthcare," saysWilliam Morris, MD, executive medical director, Cleveland Clinic Innovations. "Healthcare disruption will come from all angles. That's the power of this Innovation Summit."

For example, late Monday Eric Lefkofsky, co-founder and chairman of Groupon will present a keynote address. Four years ago, after Lefkofsky's wife was diagnosed with cancer, he founded Tempus to leverage data analytics, genomics, and artificial intelligence to provide precision medicine to patients.

"Health issues touch all of us," says Morris, adding that today people and companies outside of traditional spheres of influence have been empowered to innovate and take action. "It's an interesting theme because it challenges the status quo."

On Tuesday, Morris says, Craig Mundie, senior advisor to the CEO of Microsoft, who is former chief research and strategy officer for the company, will discuss the role of technology in transforming the healthcare delivery industry.

"Again, it's very personal story, talking about the promises of new technologies and how they can actually benefit all patients," says Morris. "I think there's an interesting thread for an audience member to ask, 'Who are these people? How are they navigating this?' It's so diverse. A tremendous takeaway is that it is incumbent on us all to reimagine healthcare."

In the past the Summit focused on specific disease states and medical devices, says Susan Bernat, general manager of strategic marketing, Cleveland Clinic Innovations.

"We realized that we were truly missing something as healthcare is evolving," Bernat says. Cleveland Clinic treats each of its patients as a whole person, not just a disease, she says. The conference needed to reflect that dynamic, which led to this year's theme, "Caring for Every Life Through Innovation."

"Now it's a more well-rounded conversation," Bernat says.

Morris says that those involved in healthcare innovation bring optimism to the U.S. healthcare industry.

"There's an esprit de corps in our DNA that we will solve [the challenges]," he says. "I don't think there'll be one simple eureka moment. It's going to be a lot of work, a lot of collaboration. But the great news is, there is such passion to do better. The focus has moved beyond innovating for the sake of innovating and to challenge traditional status quo of how healthcare is being rendered."

Some highlights from Summit include:

The 2019 Cleveland Clinic Medical Innovation Summit takes place October 2123 at the Huntington Convention Center of Cleveland in downtown Cleveland. The Summit is organized by Cleveland Clinic Innovations, the business development and commercialization arm of Cleveland Clinic.

Mandy Roth is the innovations editor at HealthLeaders.

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Outsiders Are In: The Cleveland Clinic Innovation Summit Evolves - HealthLeaders Media

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